随笔——由“砍价现场”的争执谈起

<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 42pt; mso-char-indent-count: 3.0"><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">11</FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">月</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">1</FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">号某大厦</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">7</FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">楼。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><SPAN style="mso-spacerun: yes"><FONT face="Times New Roman">&nbsp;&nbsp; </FONT></SPAN></SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 42pt; mso-char-indent-count: 3.0"><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><SPAN style="mso-spacerun: yes"></SPAN></SPAN></FONT><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">来自上海的老牌橱柜品牌YB</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">与</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">南京地产新贵BLK在砍价舞台上捉对厮杀。为原材的环保级别争的面红耳赤。一时间，主持人也不知所措，和众网友一起静观其争。</SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 35pt; mso-char-indent-count: 2.5"><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">那这是渠道之争？还是利益之争？为什么BLK怒气冲冲，而YB却稳坐钓鱼台笑面以对？是YB在破坏价格体系还是BLK想借机发难呢？！</SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 35pt; mso-char-indent-count: 2.5"><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">其实，不管她们。我们瓷砖商家可以从这场纷争中看出些端倪，寻找一些瓷砖行业的竞争影像。以</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">11</FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">月</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">1</FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">号的某网站主材团购会现场为例：共有</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">7</FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">家瓷砖商家——红蜘蛛，皇冠，考古砖家，欧神诺，东鹏，法诺亚，圣德保。在整个家装市场萎缩，报名业主稀稀落落的情况下，竞争更显得白热化。在布展内场，</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">5</FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">家瓷砖商家一字排开，是菜市场还是摆地摊？砍价，不仅砍的是虚无缥缈的产品价格，也在自砍品牌价值。让商家跌进价格战的泥沼不可自拔。所以价格越来越便宜的</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">XX</FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">产瓷砖揭竿而起，而代表广东产的欧神诺</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">法诺亚等品牌却拳脚难施郁郁而不得志。曾经现场订单量的佼佼者红蜘蛛瓷砖现时虽依然领跑，但单量在快速下滑并徘徊在低端水平。而马可波罗彻底放弃了团购渠道。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com<img src=" /><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 35pt; mso-char-indent-count: 2.5"><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">瓷砖商家面对面的短兵相接，互掐的难解难分，笑到最后的不一定是业主。瓷砖行业的营运成本很大，必须要有合理的利润才能维持售后服务，才能加快新品开发的更新换代速度，才能将公司做大做强为业主提供更好的服务更优的产品。有看官问：为什么你们不压缩成本呢？大家知道“物流”是企业的“第三方利润来源”，也是压缩成本首先入手的地方。我们已利用先进的“</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">ERP</FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">”资源管理软件整合进货，运输，搬运装卸，仓储整个供应链资源及形成销售后的送货</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">退补货环节来压缩物流成本。且红蜘蛛居安思危，不断降低相关成本，以求不被现代市场竞争单纯淘汰。有些商家一昧降价，要么以次充好</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">以杂充优</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，要么抛库存来个“一经售出</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">概不负责”。如此，YB与BLK的一幕会很快出现在瓷砖商家身上，再之后高端退出团购视线，中端苦苦支撑，低价品也只能表面风光</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">! </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">“各看官”再去团购会看到的就是设计陈旧，色彩沉闷，有质量问题一律推诿给“瓦工”的瓷砖商家了。此刻，众多业主还能笑得出吗？团购会，你要成为曹操眼中“杨修”吗？！</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 35pt; mso-char-indent-count: 2.5"><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">团购会自然不能成为“杨修”，商家还想借助这个渠道大展宏图呢！但是一场淡若止水的团购会，瓷砖有</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman">7</FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">家在肉搏，地板</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">厨房电器类此景也不鲜见。团购会就像一个老鸨，一律喊</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">客官请进！到最后，客官穷乏起身</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">身疲力尽了，对不起，客官请滚蛋！</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0"><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">今天红蜘蛛想问：为什么同场的同行报名数量不设限？</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">为什么每场订单只有一两单的商家不淘汰？为什么</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">大家要看着团购会这么一个前景无限</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">繁花似锦的渠道不温不火呢？BLK 老总欲哭无泪的怒斥：</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">你！</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">为什么要把市场做乱？此话仅仅针对YB吗？仅仅代表整体家居的呐喊吗？仅仅是对只知道放价的商家的鞭笞吗？</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 37.65pt; mso-char-indent-count: 2.5"><FONT color=#000000><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">红蜘蛛瓷砖，没有报名</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 15pt"><FONT face="Times New Roman">11</FONT></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">月</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 15pt"><FONT face="Times New Roman">1</FONT></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">号的砍价会。</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 15pt"><o:p></o:p></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 35pt; mso-char-indent-count: 2.5"><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">屈于生存压力，我们还是会参加以后的砍价会。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 35pt; mso-char-indent-count: 2.5"><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">但我们期待变革与创新。</SPAN><SPAN style="FONT-SIZE: 14pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">期待与其他商家携手共赢！</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 35pt; mso-char-indent-count: 2.5"><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">三方博弈，谁能成为唯一的赢家！</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"><SPAN style="mso-spacerun: yes">&nbsp;？</SPAN></FONT></SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 35pt; mso-char-indent-count: 2.5"><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"><SPAN style="mso-spacerun: yes"></SPAN></FONT></SPAN></FONT>&nbsp;</P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 35pt; mso-char-indent-count: 2.5"><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"><SPAN style="mso-spacerun: yes"></SPAN></FONT></SPAN></FONT>&nbsp;</P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 35pt; mso-char-indent-count: 2.5"><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"><SPAN style="mso-spacerun: yes"></SPAN></FONT></SPAN></FONT>&nbsp;</P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 35pt; mso-char-indent-count: 2.5"><FONT color=#000000><SPAN lang=EN-US style="FONT-SIZE: 14pt"><FONT face="Times New Roman"><SPAN style="mso-spacerun: yes">后记：本文仅仅针对这段“场景”反思瓷砖团购的出路，不针对“睦邻友好商家”。并且，希望未来争执的火花能带来皆大欢喜的结局。</SPAN></FONT></SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 252pt; mso-char-indent-count: 18.0"><FONT color=#000000><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 蜘蛛侠</SPAN></FONT></P>

[[i] 本帖最后由 红蜘蛛 于 2008-11-3 16:20 编辑 [/i]]

[em20] [em20] [em20] [em20]

哎,动情动理啊![em70] [em70] [em70] [em70]

差异化经营才能共赢

<P>[quote]原帖由 <I>海棠依旧</I> 于 2008-11-2 12:07 发表 <A href="http://bbs.nanjing.shtuangou.com/redirect.php?goto=findpost&amp;pid=6827605&amp;ptid=414110" target=_blank><IMG onmousewheel="return imgzoom(this);" onmouseover="if(this.width>screen.width*0.7) {this.resized=true; this.width=screen.width*0.7; this.style.cursor='hand'; this.alt='Click here to open new window\nCTRL+Mouse wheel to zoom in/out';}" onclick="if(!this.resized) {return true;} else {window.open(this.src);}" alt="" src="http://bbs.nanjing.shtuangou.com/images/common/back.gif" onload="if(this.width>screen.width*0.7) {this.resized=true; this.width=screen.width*0.7; this.alt='Click here to open new window\nCTRL+Mouse wheel to zoom in/out';}" border=0></A> 差异化经营才能共赢 [/quote] </P>
<P>&nbsp;</P>
<P>说起来容易,做起来难哦<IMG alt="" src="http://bbs.nanjing.shtuangou.com/images/smilies/em70.gif" border=0 smilieid="51"> <IMG alt="" src="http://bbs.nanjing.shtuangou.com/images/smilies/em70.gif" border=0 smilieid="51"> <IMG alt="" src="http://bbs.nanjing.shtuangou.com/images/smilies/em70.gif" border=0 smilieid="51"> </P>

哈哈！！孰是孰飞有待定论啊！！

回复 #4 海棠依旧 的帖子

很有道理，同感。要走别人不一样的路

<P>蜘蛛侠有想法 </P>
<P>&nbsp;</P>
<P>孰是孰非 </P>
<P>&nbsp;</P>
<P>何去何从 </P>
<P>&nbsp;</P>
<P>我们拭目以待</P>

我们要做的是三得“利”！！！

加油！[em24]

那天还真不晓得发生什么事了.不过BLK和YB都是不错的JS哦!!!!
其实台上如何并不重要,台下的,售后的才是TX们真正关注的.所谓和气生财嘛!认真做自已的东西,让别人说去吧!

回复 #11 南京安华卫浴 的帖子

做自己的东西，做有特色的东西。
坚决拚弃同质化，谋求合适的定位 ，不断创新，否则 大鱼吃小鱼，快鱼吃慢鱼！被淘汰！
红蜘蛛执着的在注重品质的基础上“喜新厌旧”“寻花问柳”。。争取能在未来的若干年依然陪伴各友邻商家驰骋在团购会的现场！

回复 #7 shuhongqin1982 的帖子

难道您不定瓷砖吗？红蜘蛛准备给跟帖的业主更多优惠呢……

物竞天择，适者生存。。。。。

<P><IMG alt="" src="http://bbs.nanjing.shtuangou.com/images/smilies/em18.gif" border=0 smilieid="62">&nbsp;</P>

真的假不了，假的真不了~~~~~~[em20] [em20]

看完了,仔细回味了很久.且不论对与错,首先和"气生财是我们每个商家都应该考虑的.除了价格,TXM希望通过这个平台能够得到的是更优质的服务和保障.曾经有一个TX和我说过:我参加过很多的团购会,上团的价格不是最低的,但是我还是选择在上团这个平台购买,因为我觉得通过上团对很多投诉事件的处理能看出这个平台的公正立场和对商家的控制力度.

[em24] 没去不清楚!

回复 #17 qeeka糖糖 的帖子

首先感谢上团没有删除这个帖子。。。让我们敢于说出想法，共同做好团购！

顶[em83][em75]